Ask a Lender is a unique online platform that uses a powerful lender-matching technology to connect borrowers with lenders across a variety of loan types. Ask a Lender also provides financial information that helps people make informed borrowing decisions. There is no cost for lenders or borrowers to be part of Ask a Lender.
Ask a Lender is open to all loan professionals and companies. If you’re a direct lender, loan officer or broker, you can join and enter your loan programs to receive free leads. If you’re not in the loan business, like a real estate agent or financial adviser, see how we can help other industry professionals.
Ask a Lender offers various lender searches that connect borrowers with lenders. Here’s how it works.
Borrowers can perform a lender search on Ask a Lender, and request a rate quote from selected lenders. If you’re one of these lenders, you’ll get the borrower’s name, email address and phone number. You also get all the details of the borrower’s loan scenario.
Search results display your phone number — your direct phone number that you choose to enter. Ask a Lender doesn’t charge you for calls or route your leads through a phone system. Borrowers can call you directly.
Borrowers can click through to your profile, and even favorite it for future reference. They can visit your website, call or email you or connect with you on social media.
Create a profile and appear in lender search results without paying a penny.
It is free to join, complete your profile, enter your loan programs and publish blog posts. There are no hidden costs or charges, even when a borrower — or 100 borrowers — contacts you through Ask a Lender. Borrowers access and use Ask a Lender for free, too.
Connect with prequalified borrowers who meet your lending requirements.
Your time is precious, spend it with borrowers who are likely to close. Ask a Lender offers unique lender searches that match borrowers and lenders accurately, which saves everyone’s time and effort.
Ask a Lender is different from other lead generators. The core difference is in how detailed loans programs are entered and searched. It allows you to enter the specific underwriting guidelines for each of your loan programs. It also offers borrowers the opportunity to use advanced search, in addition to basic search. The result? Better qualified leads than what you get from any other lead generator.
Rank higher in lender search results and stand out from competitors.
Establish credibility and show borrowers you can reliably fund loans. It’s also a way to boost your visibility in search results, as all verified lenders appear above all non-verified lenders. Learn More
You can also get a boost in the rankings by buying up — increasing your ad spend — or by purchasing guaranteed ranking, ensuring you’re the first lender borrowers see when they search for your loan scenario. Learn More
Polish your brand with a complete profile, quality blog posts, and borrower reviews.
Writing a blog post elevates your profile in search results, and if your post gets recommended, you get an additional boost in the rankings. Writing high-quality blog posts also can help you show up organically in search engines, such as Google. Learn More
Ask a Lender provides a wealth of relevant loan information to people while they are actively researching borrowing options. It also offers borrowers a user-friendly way to find lenders and get the best rate on a loan. This is the perfect timing for you to connect with these leads because they are ready to select a lender and get a loan.
Borrowers and lenders can choose to communicate through Ask a Lender or independently. What does that mean? Borrowers self-select the lenders with whom they want to communicate. If you’re selected, borrowers can contact you through Ask a Lender or by phone or using the information you provide in your profile.
The variety of loan types on Ask a Lender means people are more likely to return to Ask a Lender for various loans across their lifetime and recommend it to others. Being on Ask a Lender helps you target this loyal audience and draw on our brand credibility.