Five steps to place your blog in the spotlight
Blogging on Ask a Lender improves your ranking in lender search results — while you establish yourself as an expert in your lending niche. If you want your blog posts to get extra exposure, get them “recommended.”
Although getting recommended doesn’t constitute an endorsement by Ask a Lender, it’s a great way to build your brand and get more leads in your inbox. Recommended blog posts may be featured across Ask a Lender and listed on the “Recommended Blogs” page. They also may be used in our marketing materials.
How do you get your blog posts recommended? There’s no strict formula, but the following guidelines can improve the likelihood your post will get recommended.
1. Avoid Self-Promotion
Nobody likes reading thinly veiled advertisements disguised as blog posts. Instead of promoting your services, write on topics you’re knowledgeable about, and give borrowers useful information. Don’t publish sales or marketing materials as blog posts.
2. Be Original
Don’t copy and paste existing articles. That’s plagiarism, and we don’t allow it. Respect other people’s copyrights — write your own, original content.
Besides the obvious ethical and legal implications, using copy-and-pasted content can hurt your placement in search engine results, making your blog post more difficult for readers to find. Read more about SEO.
3. Check Spelling and Grammar
Spelling and grammar errors make your post difficult to read, and reflect poorly on you and your company. At the very least, run spell check, and ask someone with an eye for grammar to read through your post and offer feedback before you publish it.
4. Write Clearly and Break Up Your Text
Avoid jargon and unnecessarily big words. To quote Mark Twain, “Don’t use a five-dollar word when a fifty-cent word will do.” Easily digestible sentences are typically preferable to long, complicated sentences.
Remember, online readers tend to scan articles quickly, searching for content that’s relevant to them. Breaking up your text with headers (“Write Clearly and Break Up Your Text,” above, is an example of a header) can help readers navigate your post, and make it easier to read.
5. Use Search Engine Optimization (SEO) to Your Advantage
Many of the steps that help search engines find your posts are also good writing practices. The best way to optimize your blog posts is to write content that is informative and interesting to your intended audience. Additional guidelines include:
- Determine a few keywords that relate to your main topic. Keywords help Google and other search engines know what your blog post is about and help your readers understand your content.
- Use those keywords throughout your blog post in a few key areas, such as in the blog post’s title, in headers, and in the body text. Be careful not to overuse keywords in a way that sounds unnatural — forcing keywords into your content will make your blog look like spam to search engines.
- Add a title to your images. The title of your image tells the search engine what the image is about. Your image’s title should describe the image and contain your keywords.
- Share your blog post on social media. This will increase the number of links to your post online, which increases the ability of Google and other search engines to find your post.